Chong Yue Yan 

My design always base on reality and the target market. Each design not only address the needs but also consider on user preferences and how they make decision on choosing products. I believe look into user’s mind is the most important part of how you design the product.

Apart from credible and practical designs, I also have great passion on products for female, especially bags and cosmetics. My aim is to produce a successful beloved product in female market and at the same time the design reaches the public need. |


Female always like products with nice appearance and the product itself should be useful as well. Irene is an anti-theft leather bag idea for ladies who wants to carry a safe and nice looking bag when travel. There are few ways carry it, depends on your preference. It uses saffiano leather and soft fabrics as main materials. It is well-designed with cut-proof fabric, RFID blocking, light materials and hidden zip pocket for important stuff. Irene can also be the basic structure of bag with various gorgeous development on it to be a more attractive anti-theft handbag.



SIMKITION is a multi-function chopping board for cooking and dinning. This simple stair shape provides several functions: place and separate your food after chopping, use for separate sauce or side dishes. It uses bamboo as the main material with reasonable price that everyone can afford it and have a nice chopping board or dinning board.