Joseph Morley

Having a strong attachment to the agricultural industry, from a family of dairy and arable farmers in Derbyshire, at a very young age I have had to make effective and efficient use of my initiative and innovative thinking to help solve problems. This has fuelled my design ethos to output high quality and reliable designs which is essential for product success. I permanently aim to provide quality solutions to all briefs.
Throughout my placement at Nu-Star MHL, I gained insight into mechanical and electrical design
engineering behind industrial machinery. Allowing myself to adapt as a designer to different aspects of real-life problem solving and design applications in material handling.
Furthermore, after completing my degree at university, I aim to continue working within both the
agricultural and design industries, as I believe the importance of design consideration on farm layouts and thought processes is essential to successful farming. | | LinkedIn

Enhancing Milk Consumption


The dairy industry is a volatile business. Supermarkets have a major role to play in pressure towards the farmer and what they should be achieving to keep them happy. The brief was set to bring the farmer back into control and how they can innovatively sell produce directly to the public. Backed by a ‘Support Local, Buy Local.’ campaign through the stand out MOOcow bottle stopper. As the dairy industry in the UK has altered, so has consumers perception towards the farmer and the processes undertaken in rearing livestock. The aim was to bring the consumer and the farmer closer together to understand the hard work that is undertaken to provide an honest, quality product. Another aim was to enhance the milk buying experience allowing the general public to be able to easily purchase milk from the farm gate in an innovative way.

The Bale String Project


The Bale String Project is a service for recycling plastic agricultural waste, predominantly discarded bale string, to produce a useful and well-considered range of products for both the farmer and the general public. The project was undertaken to make efficient and effective use of waste on the farm and to put forward a positive outcome from a waste product. The solution provides a method of diversification for the farmer which is clean and easy, to create a new usable form from a waste material which is deemed useless after initial usage.