Rio Tsui
BA Product Design
Product Design gives me the chance to apply the technical knowledge I have learnt in a creative way. I aspire to make designs that have a positive imapact on the user's life, and designs that connect people, whilst staying simple, useful and responsible.
ADVANCE (Scale Modelling set)
ADVANCE is a modelling kit designed for scale model makers of various ability levels. The goal is to enhance the workspace and give the user the opportunity to develop a habit of having an organised workspace. The brand value is to encourage users to improve their skills and their working environments. As the user develops their skills, they can purchase more tools that can be integrated to the starter kit. Each model builder has a different preferred approach to modelling, the design allows for a customisable working environment. It will not restrict the user's ability to work in any manner.
The "form follows function" design philosophy had a big influence on the design. Ergonomics and user behaviour are taken into account when design the shape of the parts and the workstations. The form of the tray makes it easier for the user to get the the parts. Bold colour not only enhanced the contrast between the parts and the tray but also allows the user find the parts easily.
FLEX
An effective task lamp is an essential product. It enhances the our working environment while we study and work from home. We spend a lot of time working in the same area, so switching off from work can be difficult. The user can use the cool toned task lamp while working, however, when a shade cover is placed over the light, the light is diffused to a pleasant, warm tone that is ideal for relaxing in. 'FLEX' achieves a mix between a functional task lamp and a decorative lamp. The product has a minimalist design style and a strong emphasis on aesthetic appeal, both of which are consistent with the retailer's brand language. The usage of a bright colour helps the product stand out.