Cooking meals as a student is a neccesary act, however, living in a shared house can present unique challenges. Messy workspaces and poorly desinged kitchens lead to an overwhelmingly negative experience, which in many cases, discourages students from taking the time to prepare healthy, balanced meals. This project set out to improve this experience.

After large amounts of primary research, the minimal amount of worktop space was identified as one of the main causes of an overall negative cooking experience. A solution was needed to relocate loose worktop items, freeing up space which could be utilised for food preperation. This lead to the creation of the UGLI Modular Shelving System. Having the ability to clip together in both directions, as well as stack vertically, lets this system maximise storage space in as many different kichens as possible. The push together, injection moulded design allows the product to hold a large amount of weight, as well as being as affordable as possible to a low income student market.

The bold, to the point branding strategy, stands out in a crowded market, attracting a younger audience who appreciate a brand which takes risks.