BA Product Design
As a creator, I seek to balance sleek, modern design with my own funky and illustrative style. My work is characterised by a strong emphasis on story narration on commentary design, with a focus functionality as well. I try to constantly explore new mediums and techniques to bring my ideas to life.
Steppin' Toes Board game
The dehumanizing qualities of modern society and its emphasis on measurable success inspired me to create a board game that uses journey-based mechanics to recreate the "absurd rat race-like" lifestyle that many people experience nowadays. The game was created while questioning the meritocratic ideologies and power structures that prioritize success and material wealth over personal happiness and values.
Through the game's decorative board set, I aimed to visually express the frustrations of individuals reduced to mere commodities in the pursuit of success. The Hybrid has become a visual expression of capitalist societies' personification, which hopes to visually entice and conceptually encapsulate the frustrations of living in current-day society.
Ultimately, my goal is to encourage players to take a step back and reflect on the impact of their actions and choices. By exploring the negative consequences of our society's over-emphasis on success, I hope to inspire a greater sense of awareness of their current state in hopes of positive change in the future.
The project's main aim was to create a piece that highlights the flaws in our society through the use of colour, specifically red.
Red has a complex history that reflects the dualistic nature of prejudices that exist within our society. By examining how negative associations and interactions are applied to the colour red, we can also analyse how they are so seamlessly applied to people and even ourselves. Although our society has made significant improvements towards becoming a more inclusive and equitable place for all, there is still a tendency towards stagnation that persists within us. This is due, in part, to our deeply ingrained prejudices, assumptions, and ignorance which can hinder our progress and prevent us from realizing an even brighter future.