top of page
Texture for background_edited.png
Achda, Zahra_7241.jpg

BA Product Design

Amy Simcock

Focusglow

273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

Focusglow was designed in reponse to problems surrounding Dyslexia support products. The industrial, minimal appearance of the lamp fits in with current workplace design trends blending into the contemporary office. The dials on the left and right side of the product change the light colour to be inclusive of different Dyslexic peoples needs while the tilt on the lamp increases user comfort while reading or writing.

Muller Corner Project

The Muller Corner Commercial Brief required a redesign of the classic packaging into a new, innovative Corner concept more relevant to the contemporary consumer. Through vast research and initial idea sketching I was led to the target market: On the go consumption. The Corner redesign is desirable mainly for busy consumers, for example commuters, through its compact shape and ease of use. The corner is opened by removing the tab and popping open the orb shape. Once the foil lid is removed (separating the topping from the yoghurt) the contents can be stirred, shaken or spooned into the base container achieving the mix of components desired by the consumer. The Muller ethos is not lost in this redesign since the Corner has remained playful and fun with its unique shape, packaging glimmers, sounds and the shake to mix option. Furthermore, the product is fully recyclable embodying Mullers sustainability goals for this year.

NTUDI-TEXT-LOGO-SHORT TEST_edited.png
  • Instagram
  • LinkedIn
  • YouTube

Emerge.

bottom of page