top of page
BA Product Design
Benjamin Rickard
RaceAble
RaceAble – A hub improving the accessibility and inclusivity of motorsports at all levels. An app-based community to encourage connections between young disabled talent, a virtual environment allowing everyone to experience the trackside events during a race weekend, and an AR feature allowing fans to discover new areas around the track.
The Muller Pod
The Müller Pod – A one-handed inclusive experience of the existing Müller corner yoghurt. The intuitive slogan; “Pull it. Pop it. Peel it.” creates a simple, seamless experience from opening to disposal. The seasonal campaign branded packaging aids Müllers want to stay relevant throughout the year.
bottom of page