Groove & Grain

The product idea developed into a sideboard storage solution for vinyl which integrates the retro design aesthetic of the 70's to induce nostalgia in the user. The process of inducing nostalgia will allow the user to gain back their purpose in life by helping them to reflect on their past and help them to move on into the future.

A brand has been designed around the product the create a community bond around the new hobby and hopefully to encourage the user to attend concerts of their personnal favourite bands or upcoming bands that they have discovered.

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