BA Product Design
Hayley Horton
Hi, I'm Hayley a creative Product and Graphic Designer, with a love for bold ideas, playful visuals, and designing experiences that genuinely help people. I bring concepts to life with intention, energy, and empathy.
MoveFit
MoveFit is a beginner-focused fitness app created to help individuals overcome gym anxiety and build confidence in strength training. Tailored for those who feel overwhelmed or unsure about using
gym equipment (especially free weight machines) MoveFit offers step-by-step, interactive guidance that makes learning feel intuitive and accessible.
Through a unique blend of gamification and positive reinforcement, users are guided through structured workouts that emphasize form, safety, and progress. As users complete exercises and hit personal
milestones, the app celebrates their achievements, helping to cultivate motivation, consistency, and a sense of accomplishment.
MoveFit stands out by prioritizing mental comfort alongside physical development. Its welcoming, judgment-free approach creates a supportive environment that empowers users to take control of
their fitness journey, regardless of their starting point. Whether you're walking into the gym for the first time or returning after a long break, MoveFit is your companion for building strength - both
physically and mentally.
Make Your Own
This project re-imagines the 'typical' shopping experience, reintroducing the fun associated with the Muller brand. Through the introduction of a reusable bag for life, it not only creates a more eco-friendly solution but reinvents the current Muller Multipacks. The insulated fabric of the reusable bag keeps the Muller yoghurts cool during your journey from store to home.
The "Create your Own" concept allows consumers to select 6 unique flavours tailored to their preferences. Combining convenience with sustainability, this innovative approach empowers consumers to make environmentally conscious decisions whilst enjoying a personalised shopping experience. Adapting the shape of the yoghurt pot to be triangular, allows for easy pour of the toppings into the yoghurt.