William Owen

I am a multi-disciplinary product designer, focusing on meaningful product experiences. With a focus on sustainable innovation in product materials that tackle key environmental issues. Sustainable innovation has been the core of my final year projects, which have been explored through the implications of using certain materials.

I have invaluable experience working for Object Studios, who design and manufacture bespoke furniture through modern design processes and have come to enjoy spending time in workshops doing hands on design. I am always looking for ways to make existing products and process more eco-friendly and pushing for a more sustainable future.

+44 7791 234240



Portable speakers have become one of the most desirable sound systems in the audio industry. Ally is a portable Bluetooth speaker system which has the ability to connect with other Ally devices creating one collective sound.

After conducting research into the audio industry and establishing students as the ideal target market, there are numerous devices that serve only as a single purpose highlighting a clear gap in the market for a product that can merge the gap between a personal sound system and a communal one. The smart button is used to connect the speakers to one another which is indicated by the LED light and is controlled through the Ally app. Through this app, you can play back to back your friends, customise the sound settings for each speaker and much more.

This not only serves the purpose of bringing people together but also reduces the cost of audio equipment as users will no longer need to purchase separate audio devices for multiple purposes.

As sustainability has become an issue that is more prevalent than ever, other than its primary functions, Ally has tried to refrain from using existing materials that the audio industry works with and has incorporated materials with a much smaller carbon footprint such as Bamboo for the speaker's shell and Organic Hemp for its cover.

Magma Skateboards

Maga is the first skateboard to made from 100% basalt fibre. This design strives for durability and sustainability.

It was shocking to learn the skateboarding industry is one of, if not the key causes for maple deforestation. The sport has come a long way from its counter-cultural origins of the Californian coast in the 1970s and was due to take part in the 2020 summer Olympics. But unlike other industries, there has been a complete lack of sustainable innovation.

The issue of making skateboards out of maple (apart from the obvious reason for deforestation) is the durability of the boards. Skateboarders are forever snapping boards and buying new ones contributing to a vast about of wasted material. This board is designed to combat this issue through the innovation of a new sustainable material that will not only reduce the CO2 emissions of the industry but improves the durability of each board. This has been achieved by creating a board out of Basalt fibre. This material (although being invented some time ago) has been increasingly used as a sustainable alternative to other fibres such as fibre glass and carbon fibre giving it mechanical properties that are ideal for a skateboard deck.

Not only is it more suitable in terms of its material source and durability but it is also 100% recyclable. The board's fibres can be melted down at end of its life to create new fibres which are just as strong. These fibres can then be used to create more boards. This creates the closed-loop cycle resulting in no wastes materials.

This product can hopefully take the first big step into a more sustainable future for the skateboarding industry.

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