I am a process-driven designer with a passion for problem-solving. I believe design must serve a purpose and benefit the user. This philosophy was explored throughout my final year by looking at problems like home storage for cycling commuters and issues surrounding nomadic living for young professionals.
With experience working in a fast-paced production workshop, I relish the chance to physically test concepts and refine details through model-making. I am constantly looking to better my understanding of the design industry and improve my personal design process.
Velocura is a hallway bike storage system for young professionals and cycling enthusiasts which aims to combat the storage issues cycling commuters face when living in small or rented accommodation.
Based on personal experiences of commuting in London, the project creates a space-saving storage solution that allows the user to neatly store their bike within the home.
Unlike standard bike storage solutions for the home, Velocura is functional even when the bike is being used. The product’s hooks provide a coat rack for cycling garments and additional gear such as helmets and the base unit doubles as a drawer. Keeping all of the equipment needed for commuting in one place allows users to minimise the impact of storing their bikes indoors.
Velocura features a combination of American white oak and rubber-coated mild steel. The rubberised hooks ensure that the bike is not scratched or damaged by the components, while the natural oak seamlessly integrates the piece into modern homes.
Alongside young professionals and commuters, Velocura is also designed for cycling enthusiasts, providing a way of showcasing the meticulous detail and beauty of their bikes in a subtle yet stylistic way.
HIRO is an adaptable two-seater sofa for young professionals. HIRO challenges the issues that young people face when accommodating additional people by providing extra seating when needed. Featuring a removeable satellite chair and footstool, HIRO is a versatile seating solution.
Unrelated research into how different generations buy furniture, turned into the starting point for this project. Questioning the criteria and circumstances under which young people buy furniture prompted further research into nomadic living and young consumers.
HIRO features a frame that allows the user to house the satellite chair on either the left or right-hand side. Simply flipping the sofa backrest horizontally changes the orientation of the sofa. This feature ensures that HIRO can change location without restriction. Adopting a minimalist aesthetic with a tubular steel frame and felt upholstery, HIRO seamlessly integrates into modern homes. An accent of vibrant colour indicates how the components join together to complete the sofa.
Designed for nomadic living in rented accommodation, HIRO would be sold through modern online furniture retailers like Made.com and feature a flat-pack assembly system.