Joe McCracken

I am driven to create well-designed and thought out solutions that have a strong focus on the attention to the smaller details. All design decisions I make are as a result of meticulous research.
I have gained invaluable experience through completing a placement year at Roundhouse Design, as well as shorter placements at DS Smith, Lotus Formula One Team and Ragtag Developments. By working across this broad range of industries it has enabled me to widen my skill-set, allowing me to adapt quickly in any fast-paced working environment.


A large proportion of collisions between cyclists and HGVs involve a left turn, making them the most dangerous manoeuvre for large vehicles.
ONECYCLE has been designed to make these turns safer for all parties. A research collaboration with Tarmac has driven this endeavour, which has resulted in a re-engineered rear light cluster and informative graphic added to the rear of the vehicles. This is only illuminated when the vehicle is turning left for clarity. It is designed to reduce driver stress and increase cyclist awareness, both of which strive to make Britain’s roads safer.


SLICE aims to increase safety within the kitchen through offering a proper storage solution for kitchen knives. This keeps them sharp, making the use of them far safer. The main form of the product has been designed to be manufactured with ease through utilising the Aluminium Extrusion process. Extensive research into materials, finishes and treatments are embedded into the DNA of SLICE, and contribute greatly to the final form. SLICE has been prepared for manufacture through designing the tooling required.

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