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BA (Hons) Product Design

Felicity Van Der Straaten

I am a passionate designer with an interest in wellbeing. I look to find opportunities connected to my interests, to design new innovative products.

To The Pointe

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Inspired by the lack of design within dance, I was motivated to create a product to help prevent foot health implications caused by ballet pointe dancing. This is an issue which affects every dancer even if it is done as a hobby, which can have lifetime affects if not treated. The aim was to design a product to avoid these issues.


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This project investigates sustainability in later life, helping elderly generations maintain a healthy lifestyle and enabling them to carry on with a hobby which they may have had to give up. This design was specialised to those with arthritis but could be used by anyone as it provides comfort on the wrist.

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