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BA (Hons) Product Design

Will Ashton

I have a keen focus for medical design and technical exploration, finding innovative solutions to purposeful problems. My enthusiasm for design is creatively expressive, learning and challenging design considerations from start to finish, using rapid ideation and cad developments to progress ideas.


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ORACLE was developed in reaction to the ambulance services increasing response times. Members of the public can attach biomarker sensors on critically ill patients in need of an ambulance, sending live patient data to dispatchers and, in turn, paramedics on route, allowing for improved patient prioritisation and early injury prognosis.


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Dock is a multi-purpose kitchen appliance designed with usability and longevity in mind. Using a magnetic coupling mechanism, next to zero vibrations are produced during use, significantly reducing wear and tear on parts over time. With employment of zero physical connections, Dock allows both appliances to simply snap on and off when changing between uses.

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