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BA (Hons) Product Design

Najib Islam

I heavily believe in the holistic approach to design. My process puts the user at the very centre of my work, trying to discover their wants and needs before they know it themselves. I strive for innovative solutions with longevity and consumer loyalty in high regard.


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Grain is a sand timer which is used to facilitate dyadic (partner) meditation. Sand pours out the funnel hitting a ‘soundboard’ that creates a waterfall like ambience. The package comes with a set of 3 soundboards made from an assortment of materials, each of the boards resonate at different amplitudes of rainfall and waterfall. The product was designed to bring awareness to the communication of intimate relationships.

Theseus' Toaster

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Theseus’ Toaster is an innovational design from bottom up. It attempts to promote intimate connections between user through effortless maintenance and personalisation.
The toaster industry has had no major electronic breakthrough which has lead to consumers buying disposable toasters solely based upon aesthetic.

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