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BA (Hons) Product Design

Ellen Fox

As a designer, I have the drive to create innovative solutions that will enhance user experiences. Designing new and exciting products has always been my talent, with love for active lifestyles and extreme environments. I have experience designing for a wide range of briefs and can apply my skill set to any task.

STORMOR For Snowboarding

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STORMOR is a snowboarding brand that presents a series of external pockets, providing storage for snowboarders that gives them more freedom of movement with easier and faster access to the products that make their experience enjoyable and memorable. By using free space on the snowboards to attach the pockets or transferring them to attach to different areas of the body, the pockets allow the rider to customise their style and focus more on riding the mountain. The product consists of clip pads that stick to the boards surface and pockets that use carabiners to connect to the pad or user.


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This project is designed to improve the stability of elderly people within the hiking environment. By re-imagining the outdated wayfinding system that provides little information, these digitised devices will give live updates to the hiker that can improve their safety and help protect the landscape. The device fits onto existing posts and will have a better indication of which direction to travel, whilst also being able to redirect the movement of hikers to protect paths and avoid trouble. They are more visible to spot and provide weather and accident warnings, as well as cultural and historical information about the site.

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