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BA (Hons) Product Design

Alex Morris

I have always had a great desire to create and innovate products, observing the problem from many viewpoints to create the best possible outcomes. I often find myself looking deeply into my surroundings, finding ways to refine the products around me and gain inspiration to drive my creative mind.


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Trapped together in a house during lockdown with 3 other drummers including my brother, stepbrother and stepdad, the idea behind this project was born out of a conversation about where to store so much drumming equipment in our new home.
Introducing AliCast, the innovative drum equipment carrying system designed with the drummer in mind. High quality, modular cases assemble together with ease, while providing protection & transportation with minimal hassle. Make it to your venue in less trips than ever before, leaving more time and energy for doing what you love.

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