COURSE AWARDS

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The Charted Society of Designers awarded Jack Buttling and Anastasia Klimova

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The Institution of Engineering Designers awarded Ben Keyser

On BSc Product Design, Best Student was awarded to Ash Marlborough

and Best Project to Franklin Farbrass

DFS awarded Best Student to Lauren Dyer and Best Project to Darcy Hill

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Nestle awarded Best Project to Jenny Grace

Kinneir Dufort awarded Best Student Emily Hill and Best Project to Kavya Jain

They also commended projects from Rizmer Capunitan and Lucy Glover

INDUSTRY FEEDBACK

Industry partners were invited to give feedback on this years graduate designers by selecting three student projects to recognise as outstanding in one or more of the following categories:

Pete Sunderland

Director

Commercial Potential

Stephen Oyadiran

BA (Hons) Product Design

Patch

Stephen identified an interesting niche, the design of first aid kits is very austere and cold, however, they are universally identifiable. It would be interesting to see how this project could be further developed, so people could still identify the product as a first aid kit in emergency situations.

Design for Humans

Alex Williams

BA (Hons) Product Design

Blue Lite

Alex has identified a growing area of concern for many. While there are app based trackers for this currently on the market, they lack the interactive element that the font provides. Particularly in craft beer settings, this could be updated as the taps change proving up to date information and provide extra provenance on the product in addition to the safety elements.

Technological Innovation

Alex Lowe

BA (Hons) Product Design

Citrus

This proposal from Alex is very interesting, the function the fruit bowl serves is often purely aesthetic. This added function would certainly inject new life into a product many see as obsolete. It would be interesting to see if another product could be developed alongside the current form which felt slightly more ‘homely’, perhaps using a different form and more craft based materials. With this different form these could also be the potential to show the display in a softer way.

Olivia Aspinall

Design Director

Design for Humans

Darcy Eloise Hill

BA (Hons) Furniture & Product Design

A sensitive approach to designing for human needs. Beautiful shapes to compliment the human form as well as a considered use of materials. Items that i would love to own.

Sustainability

Ralph Shuttleworth

BA (Hons) Furniture & Product Design

Particularly liked the FRAXINUS TABLE and using trees that are affected by ash die back, something I hadn't considered before and would like to learn more about. The shape is definitely a celebration of form. I can see this working really well in commercial settings and also would be interested to see it scaled up to different table shapes / sizes.

Technological Innovation

Tish Smith

BSc (Hons) Product Design

I really like Tish's Bio product. Seems like a great solution for households that don't have space for traditional composting. I like the simple branding and product shape.

Ana Rita Domingues

Lecturer in Sustainability, Sustainability in Enterprise, NTU

Sustainability

Patricia Aburruzaga Estero

BA (Hons) Product Design

Bloody: I chose these three projects because they offer alternatives that (i) are inclusive, (ii) can potentially have less significant environmental impacts than similar products might have, and (iii) do not create a new need in the market but improve what already exists.

Sustainability

Alex Matthews

BSc (Hons) Product Design

Mod Bulb: I chose these three projects because they offer alternatives that (i) are inclusive, (ii) can potentially have less significant environmental impacts than similar products might have, and (iii) do not create a new need in the market but improve what already exists.

Sustainability

Nigel Zizhou

BA (Hons) Furniture & Product Design

HC Bench: I chose these three projects because they offer alternatives that (i) are inclusive, (ii) can potentially have less significant environmental impacts than similar products might have, and (iii) do not create a new need in the market but improve what already exists.

Mike Allison

Senior Furniture Designer

mikeallison.co.uk

Commercial Potential

Lauren Dyer

BA (Hons) Furniture & Product Design

Neap shows great breadth of commerciality through it’s overall aesthetic and innovative approach to materials.

Sustainability

Lydia Foulkes

BA (Hons) Product Design

Outside The Box offers an innovative design solution for how fashion retailer’s can operate more sustainably.

Design for Humans

Sam Travis

BA (Hons) Product Design

Clearkit offers a longer term ethical solution for those who have fallen on hard times.

Michael Best

Partner

Commercial Potential

Willow Scott-Bradley

BA (Hons) Furniture & Product Design

An excellent example of how with the advancements made in recycling and sustainability the consumer no longer needs to make performance and aesthetic compromises in order to shop ethically. Neptune is of such quality it will be purchased primarily for its comfort, aesthetic, and functionality rather than having to promote its ethical stance. This must be the future.

Technological Innovation

George Fryett

BSc (Hons) Product Design

Resent years have seen a significant push towards individual patient care plans with the introduction of bespoke treatments, prosthetics, and medical aids. Lattibrace has tapped into the advancements that have been made in 3D laser scanning, digital printing, and materials to enable the development of a highly innovative spinal brace which will have a profound impact on a patients journey back to full health.

Design for Humans

Tom Parker-Bull

BSc (Hons) Product Design

K-Lean is a success on a number of levels. Having been designed to enable local manufacture with existing skills and manufacturing techniques it offers the opportunity to generate new business enterprises, boasting employment and economic activity. The social and healthcare improvements that the product offers are clear. However, this could have been pushed further with the addition of a small solar panel and a water purification module.

Sam Whetton

Founder - Reika

Design for Humans

Alex Field

BSc (Hons) Product Design

Alex has done an excellent job of creating a modular attachment to an existing legacy product that perfectly lends itself to the Bergans brand. In a time where prototyping is more difficult than ever, Alex has done a superb job in executing a functional soft goods product in the form of a bag, with careful consideration for commercial viability from a manufacturing standpoint.

The Aditi/Hevea branding is great. I also appreciate the sustainability approach, which looks to combat a major issue within sustainability. Overall, two projects which show great visualisation and brand on one hand, and hands-on physical prototyping. This mix of skillsets will take you far.

Commercial Potential

Darcy Eloise Hill

BA (Hons) Furniture & Product Design

Darcy's approach towards minimalism, whilst incorporating her interest in pottery/ceramics is great to see. It's always fantastic to be able to tell the story of the maker through the product on display.

I also admire the little details and considerations that really set these two products apart from just being objects. Great use of materials and blending of styles to create two commercially viable products, and constructing two prototypes to a purchasable standard during such unprecedented times.

Overall, great work, and I look forward to seeing more in the future as you develop as a designer-maker.

Design for Humans

Sam Travis

BA (Hons) Product Design

Sam has tackled a difficult area within design, and a real-world problem that needs to be addressed.

The Clearkit system is executed in a very commercial manner - which is very in-keeping with the current world of social media and e-commerce styling. These are skills which could be applied to a range of products in the future.

I feel this is a realistic idea that could and should be rolled out by the relevant parties. Great work, you should be proud.

Danker Lorimer

UK & Ireland Business Development Manager

Design for Humans

Darcy Eloise Hill

BA (Hons) Furniture & Product Design

Both products designed by Darcy have taken into consideration traditions and customs of user interaction within a particular social context or activity.
The choice of natural materials used provides the user with a more holistic emotive feel, with it also being important that the materials used are sustainable.
Overall the products designed provides the users with an enhanced, improved experience to the situations the products have been designed for.

Commercial Potential

Tom McIndoe

BSc (Hons) Product Design

The Midori is a very well designed and marketable product range, that is commercially viable.
It looks cool, has an authentic name associated to its function, is sustainable and also hygienic.
I wouldn't look out of place being sold in Conran or John Lewis.

Sustainability

Euan Buchanan

BSc (Hons) Product Design

A clever use of a sustainable material in extruded aluminium which we as a furniture brand use on some of our most successful collections.
A simplistic design which will fit into most consumers kitchens with the versatility of the design coming once the herb content has grown.

Dr Lynn Jones

Director - LJA/ PT Furniture Tutor

Design for Humans

Skye Bayliss

BA (Hons) Furniture & Product Design

Simple, quiet, joyful piece! I am drawn to anything which cleverly uses text, so the word Reflect is a powerful quite brave word to have used. My two teenage daughters actually chose this one as their favourite, so I love the way it speaks to users - target market ideal, and its reliance on human interaction is quietly stated. Could easily be developed into a range including other words just as effectively. Nice!

Commercial Potential

Willow Scott-Bradley

BA (Hons) Furniture & Product Design

Porto - Love the material choices and combinations here. There is a lovely seductive softness and lightness to this piece which definitely indicates sensitivities towards upholstery design - colours used sensitively also.

Commercial Potential

Rachel Jubb

BA (Hons) Furniture & Product Design

Rona Chair. Healthcare REALLY needs this kind of attention. Brilliant - simple design, easy to produce, no hidden parts - honest construction. Love it. That's all I want to say! Oh and GREAT photos.

Sharon Walker

Director

Design for Humans

Darcy Eloise Hill

BA (Hons) Furniture & Product Design

Holistic and considered design - The Potters Chair
- addresses a specific application to aid posture and the needs of the potter in a intuitive, tactile and aesthetic manner employing the language of contemporary craft .

Commercial Potential

Jenny Grace

BA (Hons) Product Design

Can you get Ambles in adult sizes?
Charming , playful and well considered - these boots show great understanding of the target market and have great commercial potential which is essential for any design to succeed .
Great colours , shape and prints - great work.

Sustainability

Lauren Dyer

BA (Hons) Furniture & Product Design

Neap is a interesting exploration of a organic and sustainable material employed in practical solution.
It would be interesting to see the innovative material used in a more extensive manner, beyond the decorative doors - pushing the overall design and use of the material.

Andreas Roos

Innovation & Design Strategy @ Visa / Sprint Kingdom founder

Design for Humans

Freya Dumbell

BA (Hons) Furniture & Product Design

Both Revolve & LFF1 are well grounded in human insights and shows that the student has taken great consideration to deliberately design the type of behaviour they want to enable and create both with switching of from work but also to enable children to be more responsible at their level. The pragmatic connection to real world scenarios are great and very topical especially with remote working bleeding into personal time. Well done!

Design for Humans

Oakley Burton

BA (Hons) Product Design

A key skill in any designer is relevant articulation. With his Heat Kaotatsu Oakley has created something very relevant for the current context and this is a key commercial skill to have as a designer. It's the explore vs exploit dilemma which is always a tradeoff, however in this case Oakley has created a stylish functional object that would be needed in many gardens in the future.

Sustainability

Franklin Fairbrass

BSc (Hons) Product Design

Eterna is just the type of innovation around the circular economy that should be coming from multinational companies to improve their environmental footprint. Franklin has diligently identified the parts that are likely to fail and offers an interesting alternative to discarding the controller. This might even increase the current performance of the controller which is a key aspect for any gamer.

Barry Marshall

Creative Director

Design for Humans

Joe Owen

BA (Hons) Product Design

This work demonstrates solid user-centered design for products. Appealing forms visually and potential commercial application. As a recreational diver, appreciated the potential of the "Hydro" product concept to enhance security and safety of the participant in a relatively hazardous commercial and recreational pursuit. As a relatively new COVID era dog owner, also appreciated the potential of the "Embark"product concept. Great work!

Design for Humans

Darcy Eloise Hill

BA (Hons) Furniture & Product Design

This work also demonstrates solid user-centered design approach to new products. Visually appealing and potential commercial application. Having been trained as an Industrial Designer at a Furniture College and a past hobbyist in ceramics, appreciated the potential of the "Potter Chair" product concept to enhance control and comfort of a wide range of users in both a commercial and recreational/ hobby pursuit. Also appreciated the fluid forms and apparent ergonomics of the "Bubble Collection"product concept. Great work!

Design for Humans

Tom Parker-Bull

BSc (Hons) Product Design

This work also demonstrates solid user-centered design approach to creating new products. Smart approach and potential commercial application. Having experienced my share of extension ladder mishaps, appreciated the potential of the "Ladder Lock" product concept to enhance security, control and safety for a wide range of users in both commercial and home DIY. Also appreciated the apparent ergonomic potential of the "K-Lead"product concept to add control and ease of use in the developing world. Great work!

David Elam

Systems Engineering Manager, Rolls-Royce

Design for Humans

Ash Marlborough + Franklin Fairbrass

BSc (Hons) Product Design

I felt that combining an automated pill dispenser with a mobile phone app was a good idea. It provides a degree of human interaction that might otherwise be missing. Given the potential risk associated with malfunction the level of integrity of the end to end process will be an important factor. Need to think about the capabilities of the users and what happens if people loose their phone or fail to charge it.

Technological Innovation

Brian Kiambigi

BSc (Hons) Product Design

The gear condition monitoring kit looks like a great STEM learning product. Condition monitoring is an important area of engineering. This student's product will enable others to understand it and perform experiments from their own homes.

Sustainability

Titus Nadar

BSc (Hons) Product Design

I think the student's idea to address the environmental impact of packaging has a lot of potential. I would be curious to know how the manufacturing process compares to that for styrofoam in terms of cost and energy. The re-cycling idea probably needs thinking through a bit more (e.g. how likely are people to do it and what is the likelihood of the packaging being damaged after a single use).

Matthew Hall

Industrial Designer

Commercial Potential

Jenny Grace

BA (Hons) Product Design

• I think this product concept has immediate commercial appeal.
• The product is original yet approachable and easy to understand.
• The execution of the concept presentation is excellent, especially the images showing the footprints in sand and the accompanying booklet.

Design for Humans

Kavya Jain

BA (Hons) Product Design

• In a world of computerised screens it’s great to see something that is designed to be touched!
• This immediately strikes me as a great idea for many settings not only for sight-impaired people but also for children and adults that would benefit from touching the tactile nature of the product.
• Durability may be a challenge, but I think there are many possibilities for different materials that could suit this application.

Commercial Potential

Ella Lemaire

BA (Hons) Furniture & Product Design

• This product concept is an excellent idea and demonstrates that innovation is possible in established product categories!
• The variations on the basic idea shown in the accompanying sketches show the potential to further expand on this simple idea.
• I definitely think this has commercial appeal, and can imagine seeing it in use in many settings.