Industry Feedback

Industry partners are invited to give feedback on this years graduate designers by selecting three student projects to recognise as outstanding in one or more of the following categories: Commercial Potential; Material Innovation; Technical Innovation; Sustainability; Design for Humans; Product Service Systems Design and Technological Innovation. 

The full criteria for these categories can be read via the link below. 

 

This industry feedback and recognition is particularly important this year, without the physical shows. If you would like to add feedback, please do so via the link below. 

 

Upcoming awards and ongoing feedback will be published here fortnightly, from July - September 2020.

Vicki Leach

Design Director

These students are recognised in the following categories:

Robbie Lightfoot

BA Furniture & Product Design

Commercial Potential

Good exploration of form, finish and construction - something that is key to forming a unique advantage in a crowded marketplace. The Nami chair shows empathy to the current commercial furniture landscape and would fit in easily to high end interiors.

Pearl Cavaney

BA Furniture & Product Design

Commercial Potential

Beautifully simple Void cabinet. I can see this doing well in the domestic marketplace. The moire effect adds intrigue and captivates the viewer, adding deeper emotional durability. The construction is well-considered and sympathetic to mass production for this market.

Holly Arnott

BA Product Design

Commercial Potential

Nicely styled and well suited to the childrens interior market. Simple and functional.

Nikian Aghababaie

Design Engineer

These students are recognised in the following categories:

William Blower

BSc Product Design

Commercial Potential

We can’t imagine a world without electricity. However, billions of people around the world in developing countries do. Having a low cost and robust method of harnessing the world around us can make or break communities’ education, healthcare and happiness. Aluminium is a highly recycled material and by leveraging the well established and low cost extrusion process, lightweight wind harvesting setups can be implemented in low income communities and in disaster zones worldwide to change lives. These setups could have the potential to be self-funded by communities through micro-financing giving way to a scalable localised energy & financial setup.

John Whitfield

BA Product Design

Design for humans

These days young professionals lead more dynamic lifestyles than previous generations. Enabling people to expand or shrink their furniture when moving jobs or living with new life partners helps make these transitions more effortless. Notably utilising geometric structures for long-term lightweight stability and considering sustainable material choices from the beginning reduces the ‘throw away culture’ - a perspective that all furniture manufacturers should be adopting moving forward.

Anna Mimran

BA Product Design

Sustainability

Design for disassembly is at the heart of why so many products (simple & complex) end up in landfill. Ensuring these products stay aesthetic can be a challenge, but by ensuring component separation is significantly simpler for users, one can be empowered to contribute to the Circular Economy and make the change they want right at home. Without theses considerations from the designers of today, we won’t be able to make a positive impact for tomorrow.

Paul Hatch

CEO, TEAMS Design USA

These students are recognised in the following categories:

Jesse Tyrrell

BA Product Design

Technological Innovation

Jesse's 'Totum' design stands out. The vertical stack format is valuable to the user and allows modularity and flexibility while providing an aesthetic suitable for a range of homes. Providing the user with convenience and peace-of-mind through the app, as well as attracting a larger demographic spanning early adopters of tech and people interested in eco and health solutions. Good work, well presented.

Ella Maisie Stephenson

BA Product Design

Commercial Potential

Ella-Maisie's 'Type' design not only identifies an unmet need but also delivers a comprehensive solution. The result is a believable design for a system with an approachable aesthetic that carries through the website, app, products and packaging.

Nico Andika Sunandar

BSc Product Design

Technical Innovation

Nico's 'Altar' design provides a well-thought-out technical solution to an unmet need. This modular system allows the guitarist to adapt the guitar as their skills grow or as their creativity expands. This kind of solution also seems to fit the guitar enthusiast market and speaks to their need for versatility and technical exploration. The solution provides a suitably technical but approachable aesthetic too.

Barry Marshall

Creative Director

These students are recognised in the following categories:

James Metcalfe

BA Product Design

Design for humans

The “ToolBox” is a refreshing alternate to the rotationally moulded plastic boxes ubiquitous to the market.
Whilst the design explores a well known consumer item consisting of storage, portability and accessibility of hand tools, the solution uses recyclable materials and has immediate consumer appeal with an elegance of form and obvious thought out function.
Will likely be a higher luxury brand offering however should provide a lifetime of service and enjoyment and the pilot design concept could easily be adapted to a range of sizes and uses.

Kate O’Rafferty

BA Furniture & Product Design

Commercial Potential

Given a broad range of talented students and some very strong design portfolios— what separates Jyro is the elegant employment of LED strip lighting with a simple user adaptable format. The concept has potential to change the appearance and ambience of any interior space, particularly private and commercial dining spaces, which are often poorly illuminated.

Juku is elegant and also could be made directly marketable to both transient renters and established households wanting an enduring quality product. This furniture could be adapted in scale for smaller living spaces and also as a larger scaled heirloom piece able to be passed on to future generations, as is the case with the best of the mid-century Scandinavian designs.

Both products/ product lines will likely need to be higher luxury brand offerings given the materials proposed however they should provide value given long service and enjoyment.
The design concept could easily be adapted to a range of product types, sizes, and uses.

Thomas Farmilo

BSc Product Design

Sustainability

Many of the showcased projects understandably focused on sustainability and the selection of aluminum with it’s ability to be recycled make it a natural material preference. These medical product design concepts stood out for their apparent user ergonomic form, accurate dosage control, ease of both patient and frontline medical staff use, together with their simplicity and elegance. The material choice of nearly 100% recyclable aluminum (aluminium) would also likely allow them to be cost effectively and efficiently sterilized for repeated use—
increasingly critical factors in the provision of effective and efficient healthcare worldwide.

The design concepts have potential to be adapted to a range of product types, sizes, and uses.

Funmi Odeyemi

Product Design Engineer & Project Leader

These students are recognised in the following categories:

Charlie Dicksee

BA Furniture & Product Design

Commercial Potential

Velocura & HIRO
Although not completely novel, both products are excellent additions to the existing market, especially for the target user (whose persona has been very well explored here). Aesthetic appeal is very high, good manufacturability, and cost-effective. Simply put - I would buy them. Minor criticism would be the choice of felt as the upholsetry material due to being prone to pilling quickly - the sofa would likely see a lot of use. HIRO could also be used in an office environment due to its minimal aesthetic.

Rebecca Brown

BSc Product Design

Technological Innovation

Automatic Mist Technology
Demonstrated in-depth investigation of an industry relevant problem and come up with a great solution. A simple but highly effective application of technology which could help save many lives in the long run.

Esme Marcella Wheatley

BA Product Design

Design for Humans

Skill Swap & Colour Purpose
Both apps/tools are a great demonstration of UX/UI design. Skill Swap is highly relevant and could be a very helpful tool for members of society who struggle with loneliness or mental health to come together, provide a sense of purpose/accomplishment by learning new skills without the burden of social pressure implied by some other community based apps e.g. friendship apps, which can sometimes be overwhelming.
Colour Purpose is also a good and exciting tool which would be useful for designers and hobbyists who are keen on colour as a primary starting point for their creative process.

Tim Sharpe

Design & Innovation Director

These students are recognised in the following categories:

Ella Maisie Stephenson

BA Product Design

Design for humans

I was drawn to Ella's Abode project for two main reasons: First the controlled, well-proportioned design and choice of materials caught my eye. Second, the subject matter and rationale behind the project and subsequent design itself. While this may not be as critical to a patients health as a surgical or medical treatment device, the humanising element of health-care is essential. I also particularly liked the fact that this was a solution for someone other than the designer or their own experience. To put yourself in someone else's shoes is an important aspect for any designer.
Ella's second project example (Type) also reinforced my view of Ella's strength as a designer. An elegant solution to a problem and well resolved as a system with attention paid to every user touchpoint. Lovely visuals too.

Bradley Goulding

BA Product Design

Sustainability

I thought Bradley's solution to the wash bag and toiletry essentials in his Vital project was interesting. He clearly researched different means to address the problem and then presented his concept in a simple elegant manner that feels both appropriate and unique. The choice of materials and idea of cold pressed toiletries seems well thought through. I also like the fact he has considered the products use throughout the user experience, including how to keep the bag fresh after use. I can also see how avoiding any liquids, this would be very helpful through airport security (once air travel resumes) making that experience easier too.

Tom Riley

BSc Product Design

Design for humans

Tom's work stood out for me in the Bsc Product Design cohort as a design that provided a practical solution to an observed problem and considered for both it's functional and aesthetic design in equal measure. It is interesting that the experience of re-charging an electric car is not better than it currently is. Especially given all the technology that goes into the vehicle itself!
The fact Tom observed the challenges electric car owners face and then proposes a solution that feels should be standard is appealing. Tom's solution is neither complicated or costly to produce. It appears simple in it's mechanics ensuring a robust system and one that would be easy to fix should anything go wrong. It is also practical, both in use and to store in the car. Certainly much better than the lengths of cable a driver currently has to handle.
A simple, neat solution to a problem that should have already been resolved, but hasn't.

Bhu Kandola

Head of Design

These students are recognised in the following categories:

Holly Arnott

BA Product Design

Design for humans

Nice work Holly! I personally love the way you have taken a challenge which is quite complex and developed something that is so simple, yet extremely personable to each patient. In particular, when you talk about the sensory book acting as a bridge between the relatives, the resident and the carer - it shows the importance of empathy in the product. For me, that is what all good design is about and I think you have shown that here. Fantastic Holly!

Joe Barnes

BA Product Design

Design for humans

Great job Joe! I must say this is a really nice use of technology coupled with insights from what is known about visual impairments and how it develops. The product itself I think is a really nice educational tool which I can see has a real use case and could make a big difference to young children with visual impairments today. That is real product design so top work Joe!

Connor Strudwick

BA Product Design

Design for humans

Really nice work Connor! I love the simplicity of it and how the name relates to it. But what impresses most about this is I can see it as a product, one that you could buy in a store. It makes sense. In this instance, what you have done is truly designed a product for humans that delivers something tangible and useful. Great work Connor - would love one of these!

Joe Parker

Furniture Designer

These students are recognised in the following categories:

George Heading

BA Product Design

Commercial Potential

George's smart home project Ota demonstrates a well developed concept with a refined aesthetic. Thoughtfully developed to integrate harmoniously within home interiors as all great homewares and electronics should.

Georgia Cook

BA Furniture & Product Design

Commercial Potential

As homes become increasingly smaller, demand for space conscious furniture has grown. Georgia's Sit+Stand offers an all-in-one approach to bedroom furniture which is very of the moment, without feeling like it compromises any of its singular functions by forcing them all into one item.

Robbie Lightfoot

BA Furniture & Product Design

Commercial Potential

Robbie has identified a niche opportunity for audiophiles willing to go the extra mile for the perfect listening experience. Its technical considerations for acoustics and comfort make it a well refined idea. Not only that, Nami offers an inviting and comfortable appearance which complements the aesthetics of that of high end audio equipment.

Matthew Hall

Industrial Designer & Design Engineer

These students are recognised in the following categories:

Sophie Lea

BA Furniture & Product Design

Commercial Potential

"Bloom" Planter
Commercial potential:
• Instantly recognisable as a strong contender for successful commercialisation.
• The simple and strong repeated/arrayed elements are bold, arresting and contemporary.
• Employing thin strips of wood is a clever way to reduce the raw material cost.
• There are good opportunities for colour, material and size variations whilst retaining strong family identity.
Sustainability:
• The choice of a renewable resource – wood – is environmentally sound, without imposing any loss of performance or visual appeal.
• The ceramic base also imbues the product with an natural appeal together with a sense of safety due to its intrinsic non-toxic properties, which is obviously very important in this product.
• Overall an excellent implementation of an existing product category, with appealing ecological and sustainable materials choices.
• This product will be durable and long-lasting and impose minimal environment impact when it reaches the end of its useful life.
Design for humans:
• Bringing more plant life into close daily contact with people in their homes and workspaces can only be a good thing for humanity!

Joshua Smith Trow

BA Furniture & Product Design

Commercial Potential

"Hang"
Commercial potential:
• This product concept is a good candidate for commercial exploitation.
• The thoughtful choice of materials and the restrained details are evidence of a mature and considered approach.
• The product appears perfectly balanced and elegantly poised - I want to reach out and try it!
Material Innovation:
• Bent tube/rod product design has a rich history and it's exciting to see a new interpretation of an existing product category with an innovative use of a widely available manufacturing process and commodity material.
• The purity of the form and subtle details transform this modest tubular structure from pure function to a delightful product which embodies character and value.
Technical innovation:
• The bold asymmetry and dual hanging arrangement offer new ways to present and secure clothing in a retail environment, and I can see this being of interest to commercial interior designers to complement their 'high concept' shopping experiences.
• The innovative dual rail also creates options for securing garments in retail use, i.e. preventing theft/stock shrinkage in unattended locations.

Chloe-Ruth Wood

BA Furniture & Product

Commercial Potential

"Encase"
Commercial potential:
• The strong character and design language of this product offer strong commercial appeal
• The contrasting materials: the solid wooden 'core' and steel frame that embraces creates an elegant stance and character.
Material Innovation:
• The patterned oak panels reduce the raw material cost, and at the same time create character and interesting shadow effects - a great example of how good design simultaneously improves value and lowers production and environmental costs.
Sustainability:
• This looks to be a high-value piece of furniture that will be durable and remain functional for many years.
Design for humans:
• The 'negative space' created by the framework on the side offers infinite customisation and variation by the end-user.

Amy Sargent

Junior Designer

These students are recognised in the following categories:

Tian Figg

BA Product Design

Sustainability

There were many students with sustainability as their main focus, but I felt as though Tian's project 'Reef' stood out the most. Not only has she showed consideration for the materials used to make her products more environmentally friendly, but also took inspiration from features of an environment that is most effected, which would automatically give the consumer instant knowledge from first appearance that this is an eco friendly product. Also the fact that the packaging can also be refillable, which is an ever increasing desire in the current market, which is what makes this product so sustainable, because it is reusable. I think for this product to reach it's full potential as a sustainable product, manufacture would need to be strongly considered and more exploration on materials. There are companies out there that gather plastics from the ocean and reproduce them into products, this may have already been considered by the student, but this would bring more emphasis on the brand and its ethos.

Callum Bannister

BSc Product Design

Technological Innovation

There are existing products for indicators on bikes, however I feel this student's concept 'Bright Feits' was the next technological step for this product. Not only has the student considered that this product would improve the safety of the consumers, but also how it is powered with the use of kinetic energy from the use of the bike itself. I think that all bikes should be fitted with indicators like Callum's design as a standard. It is simple, discreet but noticeable for others to see and easy to use. To develop this product further, I think Callum needs to consider how this product could be integrated into all bike types, for example a road bike where they use a clip system and even a children's bike, making it simple enough for them to know how to use it. Also like in cars, people forget to turn their indicator off, maybe a noise could be implemented or a light on the button to show the user that the indicator is on which might have already been considered by the student.

Georgia Cook

BA Furniture & Product Design

Commercial Potential

Being in the retail industry, I thought this product had the most commercial potential, I could already see it being sold somewhere like Made especially with the style of the professional imagery. What caught my attention was the simplicity of the design, based on the fact that consumers get ready in different ways, whether it's standing, sitting or even being sat on the floor (which I admit I do). I have also not seen a full length mirror with almost half being magnified before, which makes this product innovative. Also the consideration of storage behind the mirror, which I think would attract the consumer to purchase a product with multi-functions. Though it has not been mentioned in the description, it would be good to know the student's ideas on how the product would be assembled? (the more flat pack the better for transport) and materials? A development on from this would to consider how the user would get to the products from the drawer if sat on the floor? What would make it more comfortable to sit on the floor? would there be enough light to see in the mirror if sat on the floor with the shadow from the table? 

Peter Newbury

Surfacing Designer

These students are recognised in the following categories:

Chloe-Ruth Wood

BA Furniture & Product Design

Material Innovation

Chloe, I love the idea of the concrete lamp. It's a great example of using something so "staid" and making it elegant, and also a play on the heaviness of concrete. I think the polished sense of the concrete is also very important to make it feel light. What do you think could be done with staining colours in the concrete, or after finishes? I would guess that the ratio of water to concrete mix makes an important difference to how it finishes, what sort of texture you get on the screen, and the resultant "splash" shapes. Well done!

Chloe-Ruth Wood

BA Furniture & Product Design

Commercial Potential

Chloe, your sideboard is fantastic. The wood volume floats very well within a solid and easy-to-manufacture frame, the end grain front panels have many options for wood, texture, style, making it easily a wide product range. Do you think the door handles could somehow be integrated into the end-grain pieces? That somehow, two of the end grain panels have edges that float off the door and can be pulled? This piece has a classic feel to it, and yet fits the modern age of modular design and web-site customization. I want one!

Karum Sandhu

BA Product Design

Design for humans

Karum, your Fluid Motion knife set is a brilliant idea. The simple idea of bending the handle is both very feasible during manufacturing and makes a great ease of use. I'm sure there will be a learning curve for people, and I wonder if some different handle shapes could be explored. If the vertical part of the handle extended down past the tang of the blade, it could be used as a stop and a resting place for the knife so it stays upright for the user. Also, do you thin the knife block could be re-oriented so the handles are easier for someone to grab across the countertop? Right now the handles are tilted very upright which would require a substantial wrist bend to grab.

Markus Hofmann

Managing Director

These students are recognised in the following categories:

Jacob Staniforth

BSc Product Design

Product Service Systems Design

Ingenious considering the current need to support hygiene as well as safety in public places, currently urgently needed. Simple enough to be easily integrated into any existing escalators. Sanitise your hand and be safe at the same time, finally an incentive to grab that handrail.

Jack Lee

BA Product Design

Design for humans

A growing need to simplify as well as peace of mind for delivery bikers, not just for the delivery trade but also other applications for train stations or company offices to clean up crowded mobility spaces. Both functional and clean design, with app to open super simple.

George Davis

BSc Product Design

Commercial Potential

Simplify the application of solar panels at homes and offices depending on use, can be taken off easily, modular. Current installations too complex and one off cost high. This solution can be tried for a month or so to explore opportunities and benefit, first small scale and then extension depending on financial ability of home owner. Looks can be adjusted to surrounding. Plenty of opportunities to make it commercially attractive.

Jill Taylor

Owner

These students are recognised in the following categories:

Lily Dean

BA FPD

Commercial Potential

I love the 'Sofa Pair' furniture concept. Having a dog myself, I can imagine lots of dog owners liking the idea of having the dog near to stroke but not sharing the space you sit on yourself.

Olivia Kennington

BA PD

Commercial Potential

With your product 'Detatch'; I know at least a dozen people who need this. Taking your mobile to bed with you reminds you to mute the device aswell as to recharge it for the next day. Having it in a closed box makes sure the light on the screen won't wake you.

Ben Whittaker

BA FPD

Commercial Potential

The Carv Sideboard is very elegant. Love the hand carved doors and the overall design.

Steven Sarson

Pedagogic Coordinator at Porto Design Factory / P. Port

These students are recognised in the following categories:

Dan Fairley

BA Furniture and Product Design

Commercial Potential

Dan Fairley's Bend Chair and Story chair show promise to have commercial impact to either open up a new market or extend into an existing market.
Other students worth a special mention include; Joe Barnes (dining table/workspace), Adam Ferguson (sideboard), Anna Nelson (cake-it), Jessica Richards (Hydro Heroes), Ella-Maisie Stephenson (Type and Abode), Brandon Nield (Iris and Plaster vessel), Kate O Rafferty (Jyro and Juko sofa) Chloe Ruth Wood (Glow and Art sideboard), Sam Simmonds (Tetra Light and Duo Seating), Robbie Lightfoot (Nami Chair), Tom Riley (CR EEL), Sam Wilkins (Al -lumination), Nico Andika Sunandar (Altar) and Tobias Jarrett (feeder and flood).
I would also like to wish all the students every success in their future careers

Lily Dean

BA Furniture and Product Design

Commercial Potential

Lily's work shows promise to have commercial impact to either open up a new market or extend into an existing market.
Other students worth a special mention include; Joe Barnes (dining table/workspace), Adam Ferguson (sideboard), Anna Nelson (cake-it), Jessica Richards (Hydro Heroes), Ella-Maisie Stephenson (Type and Abode), Brandon Nield (Iris and Plaster vessel), Kate O Rafferty (Jyro and Juko sofa) Chloe Ruth Wood (Glow and Art sideboard), Sam Simmonds (Tetra Light and Duo Seating), Robbie Lightfoot (Nami Chair), Tom Riley (CR EEL), Sam Wilkins (Al -lumination), Nico Andika Sunandar (Altar) and Tobias Jarrett (feeder and flood).
I would also like to wish all the students every success in their future careers

Charlie Dicksee

BA Furniture and Product Design

Commercial Potential

Chalie Dicksee's Bike rack and sofa show promise to have commercial impact to either open up a new market or extend into an existing market. Other students worth a special mention include; Joe Barnes (dining table/workspace), Adam Ferguson (sideboard), Anna Nelson (cake-it), Jessica Richards (Hydro Heroes), Ella-Maisie Stephenson (Type and Abode), Brandon Nield (Iris and Plaster vessel), Kate O Rafferty (Jyro and Juko sofa) Chloe Ruth Wood (Glow and Art sideboard), Sam Simmonds (Tetra Light and Duo Seating), Robbie Lightfoot (Nami Chair), Tom Riley (CR EEL), Sam Wilkins (Al -lumination), Nico Andika Sunandar (Altar) and Tobias Jarrett (feeder and flood).
I would also like to wish all the students every success in their future careers

Robbie Roberts

Design Manager

These students are recognised in the following categories:

Ella-Maisie Stephenson

BA Product Design

Design for humans

The Abode project displays a thoughtful elegant approach that closely considers the user's experience. The product adds beauty to a mundane daily ritual and reduces waste. Great work!

Caitlin Houlbrook

BA Product Design

Sustainability

Starting interest about what happens to waste at an early age is a probably the best way to a new future. Making a mark with young minds instead of changing older minds strikes me as much easier! Turning what is typically a chore into a fun creative activity is a great way to make that mark and get kids always thinking about what happens to their waste. Very good!

George Heading

BA Product Design

Technological Innovation

The Offeri project caught my eye as a wonderful pairing of analog tradition and technology. The divide between the cashless (typically privileged) person and those needing help comes together here in a simple and elegant solution.

Jack Tanser

Product Developer

These students are recognised in the following categories:

Thomas Farmilo

BSc Product Design

Technological Innovation

Accu-Dose Precision Injector
Innovation shown through the use of technology demonstrating significant technological improvements and enhancements for precision injection equipment.
This project demonstrates the development of a novel solution with technological innovation at the core of the design.
Development of a next generation product solution that could function with high precision, efficiency, reliability and repeatability.
Solution is transformative and demonstrates the development and promotion of innovation for the medical field.

Thomas Farmilo

BSc Product Design

Sustainability

Recyclable Inhaler
Sustainability and recyclability is at the heart of the product design.
A project that explicitly demonstrates the knowledge around sustainability and proposes a concept that attempts to reduce the environmental impact through the product.
This product improves resource efficiency, reduces waste and mainstream sustainability practices across all sectors of the economy.
Demonstrates excellent consideration towards design responsibility and ethical proficiency.

George Heading

BA Product Design

Commercial Potential

Ota - Rethinking smart home technology
A Product that shows commercial promise:
Is ready for industry development with consideration for design, user experience, manufacturability and marketing.
Shows promise to have commercial impact into an existing market.
The proposal has considered the user’s needs and investigated the user journey.

Frank Worcester

Research Fellow in Medical Engineering Product Design

These students are recognised in the following categories:

Joe Barnes

BA Product Design

Design for humans

The "CALC" project has considered the user’s needs and thoroughly investigated the user journey of the proposed concept, both during and after they use it. Disability has an effect on social mobility in the context of our worldwide capitalist system that at times stresses the importance of STEM subjects, which many disabled people do not engage with. This device is therefore exceptionally useful to the visually impaired student as they can use this to assist to remove a barrier in participating in higher mathematics with this technology, enabling them to foster an interest and lead the life they want to live. The solution is also unique as it considers holistically the whole spectrum of visual disabilities, not just characterising it as one disability. This is important, as the public are not used to disability being a range of characteristics, which does lead to stereotyping discrimination of the partially visually impaired. Missing from this design, presented here, is if it considered the user’s needs and thoroughly investigated the user journey of the proposed concept. However, this product has the most potential (from all 3 courses) to holistically deliver an exceptional improvement to the life of the user, as it could improve both their childhood and have an impact on their adulthood as well.

Special Considerations for this category: Alessia Oliveri (Hero Helpers), Ella-Maisie Stephenson (abode), Josie Evans (Ease), Rebecca brown (AMT), Ryan Crosby (Chop).

Joe Mccraken

BSc Product Design

Commercial Potential

This very simple product "SLICE" is industry ready for commercialization with actual consideration for costing, manufacturability and marketing. The manufacturability is, without looking at the details, exemplary simply due to the fact that the tooling design is explored but not over-complicated. This focus on aluminium extrusion (including secondary processes such as surface finishing and heat treatment) ensures that costing is taken into account, as well as manufacturability. The market of ever-shrinking housing/ renting users is growing worldwide, who even IKEA is looking at extensively as part of their future innovative strategy, and therefore this can be used in that proven context cheaply and effectively, appealing to a younger generation of users. Missing from this design is the implementation of magnetism for keeping the knives on the sheet (these might slot into a extruded slot at the top of the profile with two end caps, but it was hard to see) and how the board is manufactured, in addition to product stability when the board/knives are taken off. The product could also damage the kitchen surfaces without foam/rubber pads, common to most products that sit on a table. But overall, this seemed like a product that shows the most promise to have the most commercial impact to extend into an existing popular market.

Special Considerations for this category: Bret Chapman (HALSA), Marlon Jacobs (Sahara), Brandon Nield (IRIS), Dana Salamanzah (A Fermentation Collection), Connor Strudwick (Tusk).

Beth Tippite

BA Product Design

Sustainability

I have chosen this design based on the holistic approach to the fast growing cosmetics industry. It explicitly demonstrates the knowledge around sustainability and proposes a concept that attempts to reduce the environmental impact through product/service/system by applying the zero waste methods in food consumption to this product. This product seems to have a cradle to cradle approach to sustainable activity which improves resource efficiency, reduces waste and mainstreams sustainability practices across all sectors of the economy. This is done effectively with the refills and encouragement of recycling of packaging. It also involves using a community to encourage consumer consideration towards design responsibility and ethical proficiency. Missing from this design is more detail to how this system would work for the consumer, an indication as to how much this would reduce their carbon footprint, and how feasible this would be for a business to offer. But this stood out as the one of the most sustainable product ideas across the 3 courses sustainability seemed to be at the heart of this design.

Special Considerations for this category: Caitlin Houlbrook (Plastics Pop-Up), George Davis (HONE), Roxana Malfavón García (Lagom), William Owen (Magma).

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