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BA Furniture & Product Design

Amelia Pegrum

I want to design objects and furniture that spark joy and make our mundane lives worth living for, following the principle set by William Morris: 'Have nothing in your houses that you do not know to be useful or believe to be beautiful.'


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

CL01 encourages one to devote a moment of calm throughout the day. Designed with relaxation in mind, this chaise lounge encourages you to take a break and unwind. Whether you're feeling overwhelmed or just want to practice mindfulness, elevate your legs to improve blood flow and allow for quicker relaxation.

The ergonomically designed plywood seat offers the perfect space for short breaks throughout the day, enhancing your mindfulness. An adjustable pillow ensures optimal head and neck support, creating a feeling of being transported to a place of tranquillity.For personal comfort, the chaise offers three adjustable positions to suit your needs. The sleek tubular steel base and ash-veneered plywood seat create an honest, timeless design that complements any home decor. Furthermore, personalise your experience by matching the pillows available in a variety of fabrics to suit your style.

Magis Moos

The Magis Moos are a playful herd of stacking stools, which draw inspiration from the friendly social nature of cows and their recognisable form.
Crafted from elegant birch plywood and laminated into the shape of a grazing cow, giving the stools curves and comfort. Each stool has a unique personal ID number and name displayed on their aeroply Magis-branded ear tags, to encourage the fostering of emotional connections, making memories, and turning them into more than just furniture ? they become companions.
Whether they are stacked up or used as solo stools, they can graze freely around any space, bringing joy and warmth to any room, leaving a lasting impression long after the milkman?s gone.

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