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BA Furniture & Product Design

Ella Goodenough

I translate ideas into beautiful, functional designs. Research fuels my process, transforming everyday practices with innovative solutions. Witnessing ideas become reality ignites my passion.


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

Woven from heritage and sustainability, Strata is a pendant lamp that bridges the gap between traditional craftsmanship and modern design. Inspired by the fading artistry of Sussex trug making, this light reimagines the trug's essence for contemporary spaces.

Made entirely from sustainable veneer with metal accents, Strata embodies the trug's practicality. Its name reflects the lamp's layered design, mirroring the evolution of the trug from a work tool to a cherished household item. The light's form echoes the trug's construction, with meticulously layered sustainable veneer wrapped around a central core. This evokes the image of a Sussex trug overflowing with a bountiful harvest, reimagined as a basket overflowing with warm, inviting light.

Each layer of veneer is carefully bent and secured, reminiscent of the traditional binding technique used in trug making. This meticulous process results in a beautiful and sustainable piece that celebrates the craftsmanship of Sussex's trug makers. Strata is more than just a lamp; it's a conversation starter, a tribute to a fading tradition, and a testament to the enduring beauty of sustainable design.


Dalia addresses the dual challenge of flowers' short lifespan and the environmental impact of global flower imports lasting only a few days in our homes. This flower drying rack empowers users to effortlessly preserve blooms without compromising their visual integrity. Dalia offers a unique and convenient solution for individuals to cherish and display their favorite floral arrangements sustainably. Accompanied by a helpful booklet for identifying suitable blooms for drying, the rack features various-sized slots, ensuring the majority of flowers, as well as singular smaller stems, can be efficiently dried, contributing to a more eco-friendly and enduring appreciation of nature's beauty.

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