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BA Product Design

Howie Barden

I'm a small-town guy with a big creative passion for art and design. I draw my inspiration from the sleek lines of automotive design and the pure simplicity of Scandinavian living. And behind my constant drive to create, I'm just trying to make products just that little bit more awesome.


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

Drawing deep inspiration from the heritage of Maserati, where the elegance of curves intersects with the beauty of minimalism, Ponente transcends the conventional to become more than merely a lounger. It stands as a beacon of transformative design, a melding of art and utility designed to revolutionize any space it graces. Taking its name from the gentle, lukewarm Ponente wind, a soothing western breeze revered for its calming presence along the Mediterranean coast, this piece is a homage to tranquillity and grace. It aims to capture not just the eye but the soul, mirroring the exhilarating speed and fluidity of a Maserati while providing a haven of relaxation. With Ponente, you're invited to immerse yourself in an unparalleled experience of luxury and comfort, where every curve and line is a testament to a legacy of design that soothes, inspires, and transforms.


V3 Light is a mood lighting fixture influenced by automotive design and racing, specifically tailored for drivers. Its brushed finish emulates the wear and tear of race cars, signifying the rigors they endure during and post-competition. Complementing this aesthetic is a red toggle switch reminiscent of startup switches in motorsports. The letter 'V' evokes the classic cylinder arrangement found in engines, paying tribute to a historically iconic design element. Additionally, the '3' carries particular significance, drawing inspiration from the esteemed NASCAR driver Dale Earnhardt, thereby prodviding the V3 name with a profound automotive legacy. V3 is the perfect light to calm you mind and take a break from living fast.

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