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BA Product Design

Sakshi Seth

My passion lies in uncovering the unique stories that products can tell through their everyday use. My approach is deeply human-centered, focusing on creating practical, simple, and positive designs that solve real-world problems while enriching lives. I strive to craft memorable products that not only fulfil their functional roles but also engage users through their narrative depth. I aim for each piece to be a conversation starter; a blend of practicality and storytelling, designed to be unforgettable and impactful.


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

I'm a designer who seeks out simple, yet overlooked solutions hidden in the everyday. My process is user-centered and solution-driven, emphasising designs that generate positive, meaningful outcomes. I believe in the potential of the mundane, transformed through innovative thinking into valuable tools that improve lives. This approach is about more than solving problems; it's about discovering value in unexpected places and harnessing it to create significant impact.


In the dynamic landscape of urban life, M�ller Light's Eco-venience pack presents a simple approach to sustainable snacking. This initiative calls on a new era for the environmentally conscious consumer, marrying M�ller?s classic flavours with a familiar, sustainable packaging design. The use of paperboard and barrier tech dramatically lowers plastic consumption, encapsulating a commitment to "less plastic, more planet." The resealable feature allows the consumer to experience M�ller in their own way and at their own pace, while the innovative rippled design enhances durability and adds an extra layer of insulation to account for the switch from plastic to lighter paperboard. The Eco-venience design simplifies enjoyment with its easy peel, enjoy, and reseal mechanism, allowing consumers to indulge responsibly without sacrificing convenience. The packaging also encourages the consumer to engage with active cues for recycling, emphasizing the full life cycle approach to M�ller's environmental considerations.This initiative invites consumers to enjoy their favorite flavors guilt-free, blending seamlessly into the hustle of modern life with a lighter environmental footprint.

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