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BA Product Design

Toni Attwood

My passion for design stems from a desire to enhance happiness and comfort. I design to allow people to dedicate more time to doing what they love most and lead more fulfilling lives.


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

With the fidget toy market targeting children with vibrant and boisterous toys, adults are left with few options for discreet self-soothing tools for formal settings. Serene is a subtle, silent, pocket-sized fidget toy designed for adults seeking tactile comfort on the go. In a world often ill-suited to their needs, Serene is especially beneficial for neurodiverse individuals managing sensory overload or anxiety wherever and whenever needed. With its smooth texture and ergonomic form, Serene provides a satisfying means for users to keep their hands occupied, aiding in maintaining composure and focus, especially in challenging situations. Serene stands as a reliable companion, empowering individuals to navigate through difficulties with ease and promoting overall well-being.

Nature's Craft Figurine Kit

Nature's Craft Figurine Kit is a transformative product designed to reconnect children living in urban areas with nature, while offering a unique bonding experience between parent and child. This kit encourages outdoor exploration, with its nature-collecting bag to gather elements for crafting personalised figurines and scenes. The kit includes a wardrobe book, inspiring creativity with DIY interchangeable outfits and a collection of British character uniforms, adding an educational dimension to the experience. The figurines come to life in the provided personalised pop-up book play scenes, facilitating an imaginative and collaborative experience transformed by outdoor excursions.

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