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BA Product Design

Vanisha Vaid

A passionate, creative designer with a key focus on sustainability, aesthetics, and minute detailing. The combination and composition of Indian culture and modern experiences builds up my tricks and techniques as a designer. I am developing myself as a designer and with every experience I gain a step forward.

Symphony of Design

273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

In the recent years, the merger between neuroscience and aesthetics, known as neuroaesthetics, has gained significant attention across various disciplines. This burgeoning field seeks to unravel the neural mechanisms underlying aesthetic experiences, offering valuable insights into human perception, emotion, and decision-making processes.

This work presents an overview of the current understanding of neuroaesthetics and its application in the design world. 'The Symphony of Design' is a piece of artwork and inspired furniture which identifies universal principles of beauty providing a framework for designing products with broad appeal. Concepts such as symmetry, balance, colour and complexity play pivotal roles in shaping this aesthetic preference and can be leveraged to enhance the visual allure of products.

Furthermore, neuroaesthetics offers valuable insights into the emotional impact of design elements, guiding the creation of products that evoke positive feelings and foster emotional connections with users.

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