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BA Product Design

Zahra Achda

I am an aspiring designer from Indonesia, fascinated by the role of design in restoring the environment. This led me to my current exploration surrounding local-sourcing and traditional crafts, which I'm excited to keep exploring. I also have passion for visual communication and enjoy the challenge of telling stories through graphics.


273513-258542 - N0928759 - Zahra Achda- 28 April, 2024 1007 PM - Achda_Zahra_Trailshare_Co

The Horizon lamp aims to introduce the concept of hyperlocal sourcing into modern products. The concept revolves around a single design that can be adapted for specific regions worldwide, by utilising locally sourced materials. Introducing the first two versions of the lamp; Somerset Horizon, crafted for the English market, features a lampshade woven from locally grown willow, paying homage to Somerset's weaving and basketry tradition - and Java Horizon, tailored for the Indonesian market, showcases woven bamboo sourced from the island of Java. Both designs pay homage to traditional craftsmanship whilst promoting environmental sustainability through localised production. The name "Horizon" symbolises the convergence of modernity and tradition within the lampshade - a metaphorical depiction of the meeting point between sun and sky. Users are invited to be integral participants of this action, by mending together two components of the lampshade thus harmonising the modern and traditional - hoping to create newfound appreciation towards the beauty of crafts and natural materials, whilst blending seamlessly to a contemporary home.

Trailshare Stacker

Trailshare Stacker is a food container designed to enhance the experience of sharing food in outdoor settings. While conventional food containers are typically designed for individual use, the Trailshare Stacker aims to bring the joy and comfort of sharing a meal around your own dining table into the great outdoors - perfect for walks, picnics, or any relaxed outdoor setting. The unique feature of the container unfolds like a flower, transforming it into a convenient platter for serving; simply lift the tabs attached to both sides of the container to reveal the platter. It comes complete with a set of plates and two detachable food compartments, allowing you to carry and enjoy a variety of foods.

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