Charlotte Parker
BSc
Hi, my name is Charlotte, and I design with purpose. I’m driven to create pieces that respond to genuine needs rather than contribute to a culture of excess. I find the greatest fulfillment in solving practical challenges through thoughtful, considered, detail-oriented design that actively solves real-world problems. I also draw inspiration from my passion for outdoor pursuits such as skiing, climbing, and hiking, alongside my interests in photography and art. These influences naturally shape both the function and feel of my work.
Ocado SafeSlot
The Ocado SafeSlot is a stabilising insert designed to slot seamlessly into Ocado’s iconic red delivery totes, preventing groceries from tipping, sliding, or colliding during transit. By protecting items from damage and breakages, it helps reduce food waste, customer complaints, and refunds. The solution requires minimal upfront investment while delivering long-term savings through improved customer satisfaction and retention. It supports Ocado’s sustainability goals by addressing food waste at a practical, system-wide level and offers strong B2B potential across the grocery logistics sector.
