Eloise Pegg
she/her
BSc
I am a thoughtful yet enthusiastic designer with a focus on practical, yet innovative solutions and strive for intentional design, whether collaboratively or independently.
My placement within the Fast-Moving Consumer Goods (FMCG) Industry has helped progress my adaptability, innovation, and dynamic outlook on design for manufacture whilst focusing on user-centred design and consumer needs. I am always looking for ways to change, not necessarily the whole world, but someone's world, for the better.
Weigh’n’Go
Weigh’n’Go is an in-fridge weighing device designed be a sustainable solution to reduce food waste. Consumables are weighed before and after use to help consumers track and understand their grocery usage patterns, linked to the preexisting Ocado app, and automatically update orders based on demand. Silicone for food safety, waterproofing, and ease of cleanliness for long term usage, as well as having ‘feet’ to elevate it off the shelf of the fridge for easy moving and to reduce moisture buildup. Weigh’n’Go is modular for repairability and sustainability. To make the product carbon neutral, the consumer must only save 2kg of food waste annually.
