Hugo Peddy
BSc
I am an ambitious and innovative designer looking to use my skills to create technology advanced solutions to help improve lives. I am particularly interested in the crossover between medical equipment and sports technology, especially around injury prevention and rehabilitation.
I am fascinated by how evolving technologies transform products over time. I am motivated by designing products that integrate smart materials, technologies, and ergonomic principles to improve products and user experiences. I am especially drawn to sport related products as that has played a massive role in my life. However I enjoy the challenge of designing new and innovative ideas for other markets, for example my Spotify Gramophone "Spotify Spin".
Vertabrace
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Vertabrace Golf is a smart lumbar support system designed to help amateur golfers reduce back strain, improve swing performance, and extend playing longevity. Combining ergonomic support with integrated sensor technology and app connectivity, the product provides real-time feedback on spinal load, swing consistency, and movement patterns. The project focuses on addressing the high rate of lumbar spine injuries in golf through a lightweight, adjustable, and golf-specific support solution that blends performance, injury prevention, and modern sports technology into one premium product.
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Spotify Spin
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Spotify Spin is a gramophone with a twist. It is designed to modernise the way of streaming and playing music. This product has a vinyl player system with a built in amplifier and speaker for the listeners who enjoy the collectors part, whilst also having a digital display to link to the users Spotify account. The current demographic for gramophone’s and vinyl's aligns with Spotify’s main audience. Therfore the two most popular ways of listening to music have been merged together, into a singular product that has dual function. This product was designed for the Gen-Z audience as shown by the minimalistic design, along with the very monotone colour choice giving it the sophisticated premium look.
