Jahnavi Karnani
BA
Hello there! My name is Jahnavi. I am a final year product design student, passionate about creating user centric products and services with a strong focus on aesthetics, detailing, and practicality. I find immense joy in applying. Design thinking principles create meaningful interactions between people and products. I thrive in collaborative environments that encourage experimentation, celebrate diverse perspectives, and foster a culture of innovation.
BlendIt
BlendIt is a smart, tour customized concert wearable designed to enhance social connection and redefine the live event experience from pre show anticipation to post concert reflection. The journey begins at purchase with access to the BlendIt Social Forum. Serving as a ticket, cashless wallet, and interactive tool, it enables “Tap to Blend,” using Spotify’s playlist mixing algorithm to create shared playlists between fans and build crowd connection. After the show, users receive a Concert Wrapped and a Proof of Attendance badge. Designed as a collectible, the stackable packaging forms a physical archive of gig history & strengthens artist-fan connection.



