Vasile Vacaru
BA
I love design because it exists in every moment. From the videos we watch, to the apps we endlessly scroll, to the devices that house these different worlds, almost everything can be considered a product, and it’s that breadth that keeps me curious and motivated.
I enjoy working across disciplines, merging physical products with digital experiences. My major project started as a physical solution to everyday routines but quickly expanded into visual storytelling through UX/UI, illustrating how fluid design really is.
Recently, I drastically simplified my relationship with technology to make the most of final year, and through this small action I discovered a love for content creation. Now, opportunities rarely go missed when I have my phone, from filming vlogs, to curating videos for ISOC, to starting ventures with local businesses. Video editing has become a new way for me to express ideas through motion and narrative, and it has reshaped how I see my future as a product designer.
Routine Buddy
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Routine Buddy is a portable, pocket‑sized assistant designed to help individuals, particularly neurodivergent adults, stay on track with their day‑to‑day tasks. By creating a system that is personable, sensory‑led, and highly portable, the product aims to reduce over‑reliance on mobile phones as the primary tool for managing daily routines.
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Ocado Premium
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Ocado Premium reimagines grocery delivery as something quieter and more personal. Instead of disposable bags arriving in a rush, food arrives contained and familiar, moving smoothly from doorstep to kitchen. The cooler feels less like packaging and more like a domestic object, settling naturally onto the worktop and becoming part of everyday life.
Inside, food is visible and contained from the moment it arrives. Groceries lift out in a single basket, resting comfortably on the counter or returning neatly to the cooler, allowing unpacking to happen more slowly and deliberately. Nothing spills or collapses, and there is no pressure to deal with everything at once.
The experience prioritises ease over efficiency, replacing the chaos of traditional delivery with a sense of control and calm. Fewer materials pass through the home, fewer decisions are needed at the door, and food stays fresh without demanding attention. What remains is a delivery system that fades into the background, leaving the kitchen composed and unburdened.
